Following our recent blog post on ‘Planning an Effective Rebrand’, I thought it would be useful to delve under the creative hood and provide insight into the creative process we took to develop the new HMA brand identity.

HMA has worked on many rebrand projects and seen some amazing cultural, visual and performance-related transformations as a result. We also recently experienced this process first hand on the run up to the recent launch of HMA’s new visual identity and we wanted to take this opportunity to reflect and provide you with some practical tips on how to manage the rebrand process internally to help you come out of the other side with a visual identity you can be proud of.