New brand identity for three biomedical services at the University of York
The University of York has recently launched two new services from the Jack Birch Unit in the Department of Biology: Histotech is a specialist histology service and Vesica is a contract research and consultancy service for the actions of drugs and chemicals in the bladder.
The management team at the Jack Birch Unit (JBU) needed a professional and consistent look for these new services.
HMA worked closely with the JBU team to agree the direction for the brands. Our designers created a range of concepts and the chosen concept was further developed and applied to the websites that were also produced by HMA.
Our branding exercise produced a look and feel that reflects the science behind the services – the dots are indicative of cells making up tissues, and of the types of histology images produced by Histotech. It also ties the brand identities of the JBU, Histotech and Vesica together, whilst retaining an individual look for each entity.
