Insights

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Digital transformation: Taking your professional membership model online

Digital transformation: Taking your professional membership model online

30 August 2016

Do you run a membership organisation? Here we look at the benefits and points to consider in moving to a fully integrated digital platform.

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Blog
What is HTTPS? And why you should care

What is HTTPS? And why you should care

24 August 2016

If you own or run a website It’s important to understand that the internet is more than just the pages and sites you visit, and the funny cat videos you watch.

Buzzing away behind the scenes is a complex network of traffic, being swapped between your local network, your ISP and, ultimately, the internet backbone, which is a brutishly powerful network of supercomputers and routing systems.

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News
Leeds and York Partnership NHS Foundation Trust choose HMA

Leeds and York Partnership NHS Foundation Trust choose HMA

12 August 2016

HMA is thrilled to have recently won a competitive tender process to reimagine the online offering for Leeds and York Partnership NHS Foundation Trust (LYPFT) with the delivery of a new website.

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News
Troops of Doom or Bored by Christmas, Who will take this season’s HMA Fantasy Football title?

Troops of Doom or Bored by Christmas, Who will take this season’s HMA Fantasy Football title?

11 August 2016

It’s that time of year again as the HMA fantasy football league kicks off this Saturday alongside the start of football’s Premier League.

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Blog
Co-Design: Starting with the problem, not the solution

Co-Design: Starting with the problem, not the solution

05 August 2016

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

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Twitter

RT @DigiBeteUK: 💥We’re thrilled to announce that https://t.co/TOCtItf8gB has been selected as finalists in the National Lottery’s #PeoplesP

Blog
Five things you need to know about Google Expanded Text Ads

Five things you need to know about Google Expanded Text Ads

04 August 2016

2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

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Blog
Communicating and engaging with healthcare professionals

Communicating and engaging with healthcare professionals

01 August 2016

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

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News
Helping to inspire change with Community Links

Helping to inspire change with Community Links

22 July 2016

HMA have plenty to shout about after winning work to redesign and rebuild the Community Links website.

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Blog
Digital engagement in a healthcare world

Digital engagement in a healthcare world

21 July 2016

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?

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