The importance of user experience design and what it might mean for your digital project.

HMA has worked on many rebrand projects and seen some amazing cultural, visual and performance-related transformations as a result. We also recently experienced this process first hand on the run up to the recent launch of HMA’s new visual identity and we wanted to take this opportunity to reflect and provide you with some practical tips on how to manage the rebrand process internally to help you come out of the other side with a visual identity you can be proud of.

We know that any good app project needs a strong conceptual foundation, an evidence-based design and a robust technology stack but it will also need a budget so where do you start?

With the ever-evolving infrastructure and procurement process within the NHS and the release of reports like the Carter Review (2015), it’s not surprising that healthcare organisations in the UK are looking to improve export strategies and break into new or expand within existing foreign markets to provide a more sustainable level of income.

‘Everything starts with a sketch’. This has always been my philosophy when it comes to design, and it was nice to get some sort of validation on that at the recent BBC design sprint workshop which was part of the Thinking Digital Conference in Manchester last week.

Do you run a membership organisation? Here we look at the benefits and points to consider in moving to a fully integrated digital platform.

As somebody who was has never been further north than our lovely offices in Barnsley I had no idea on what to expect from my trip to Dock 29 for Glug Leeds #5 –Revelations. It could have taken place in a lecture hall, or a converted office space with bright boring white strip lighting. Instead I was greeted by a beautiful open space that oozed style – and booze. This space quickly filled up with industry professionals, and it was clear the Glug isn’t just another lecture – it’s something a whole lot more.

With mobile internet usage expected to overtake desktop by 2015, 47% of emails now being viewed on a mobile device, and the average person now checking their phone 150 times a day, the benefits of responsive design are clear.

This month, HMA’s Head of Design Matt Pearce shares his top ten tips for design.

With the growing number of emails being viewed across mobile and tablets, creating a seamless customer experience can seem like a daunting task. However, responsive email design is one route that many brands are going down this year to deliver a multi-platform experience.