Traditionally the CBC Conference has appealed to academics to share their latest work with their peers, but now, in its 5th year, the conference has an equal split between industry and academia.

With the ever-evolving infrastructure and procurement process within the NHS and the release of reports like the Carter Review (2015), it’s not surprising that healthcare organisations in the UK are looking to improve export strategies and break into new or expand within existing foreign markets to provide a more sustainable level of income.

In this blog post, we take a look at the benefits of providing online CPD to healthcare professionals and we’ve also included some top tips if you’re looking to embark on an online CPD project within your organisation.

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?

Recently Emma (HMA’s Client Services Director) and I attended the third Digital Health and Wellbeing Ecosystem event organised by the Yorkshire and Humber Academic Health and Science Network (AHSN).