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What are the new Google search engine updates and how will they affect SEO?

What are the new Google search engine updates and how will they affect SEO?

23 October 2020

Last week, Google announced a range of new updates for search. Now, these are becoming more and more common – but this particular set of updates are based around AI, and are worth noting within your SEO approach as they provide varying levels of functionality.

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Blog
Measuring Effectiveness

Measuring Effectiveness

05 October 2019

When it comes to measuring effectiveness of a digital project or campaign, developing an efficient data capture, analysis, and reporting strategy requires early planning and focused discussion.

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Blog
Channel Attribution for Google Analytics Data

Channel Attribution for Google Analytics Data

29 April 2019

One of the biggest challenges in digital marketing is determining the contribution of each of your marketing efforts to a successful campaign - here we explain how you can evidence this.

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Blog
How Can I Get the Most out of Google Analytics?

How Can I Get the Most out of Google Analytics?

05 December 2018

If you’re interested in monitoring the performance of your website, Google Analytics is the go-to solution. It can be used in a simple or complex way to provide deep levels of insight and inform your business decisions. But how can you truly get the most out of it?

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