A delayed train and a dramatic sprint across London was not the ideal start for HMA’s competitive pitch to healthcare market research agency HRW for their new digital project. But, despite the bedraggled appearance of two HMA Directors, a great chemistry fit in the meeting meant we were delighted to be asked to deliver HRW’s new Website and Brand Audit.

With a global offering attracting healthcare and pharmaceutical businesses, HRW has a strong track record in delivering both qualitative and quantitative healthcare research underpinned with a variety of evidence-based methodologies. The team were looking for a digital presence that reflected the ethos and culture of their organisation.

HRW’s current website held a wealth of content but was very dated. We started with aligning the brand with updated vision and values. We held a Brand Workshop with senior leaders in the organisation and looked at market positioning, competitors, proposition and target audience to ensure we were developing key messages that were in line with the overall business strategy. Despite not changing the logo, we created a Brand Bible that included an updated vision, values, brand personality and tone of voice, as well as a refreshed colour palette and imagery style.

This branding work led to the development of the creative brief to design the new website giving the look and feel a complete overhaul, bringing in a fresh, clean appearance. In addition, the navigation of the website was reimagined to support a better user experience. The website was developed in WordPress – giving the freedom to easily update content to fit with a new content strategy.

Client Services Director Emma Casimir said “It was great to work with such a friendly, professional team. From the start we had the right people in the room which ensured we all understood the objectives and the different stakeholders could feedback throughout the process on this basis”.

See HRW’s new look and feel and new website here: https://www.hrwhealthcare.com