A strong, contemporary brand that brings to life the work we do – was the brief from the new parent organisation created from the merger of two brilliant mental health and housing charities, Community Links and Foundation.

Having worked with Community Links previously to develop their website in 2016, HMA was delighted to be commissioned to develop the brand and website for the new organisation. It was important that the new brand reflected Community Links and Foundation’s expertise to provide award-winning services and accredited training in mental health, wellbeing, housing and domestic abuse.

We worked with a diverse range of stakeholders through a series of workshops to develop, define and design the vision and values, name and brand identity for the new parent organisation with the final name, Inspire North chosen in a whole organisation survey.

Ruth Kettle, CEO at Inspire North said: “We chose to work with HMA as we’d worked with them previously and felt that they were “on the same page” as us. Our goal was to establish a new company name, logo, strapline, vision and values and to engage as many people across the group as we could in this process in a relatively short period of time. I’m absolutely delighted with the result, we love the new branding and feel it presents a clean modern look for us and we’ve really captured the heart of who we are in our vision. Thanks to Emma and the team.”

You can visit the new Inspire North Website here: https://www.inspirenorth.co.uk/