Birchwood Park, owned by British commercial property company MEPC, is home to 165 companies and over 5,700 people from large blue chip organisations to new start-ups. This unique workplace offers more than just buildings, it supports business success by providing the best working environment, in the best connected location in the North West.
The Birchwood Park website had been in existence for several years and followed a uniform design set across the MEPC estates in 2012. However, to meet the needs of its service delivery promise, the Park required an online presence that would represent the brand in a more creative and dynamic way, position itself as the North West’s premier location for businesses to locate increase user engagement and improve user experience.
Following the Park’s new brand guidelines and ‘Expect More’ messaging, HMA designed and developed a solution that would take on a more visual feel, working outside the restrictions of the current content managed templates, whilst maintaining the site’s structure in line with the other MEPC estates. The new website features cleaner layouts, subtle animations and updated content which all work together to provide a slick user experience.
Suzanne Whitelaw, Marketing Manager at Birchwood Park said “Thank you to the HMA team for their creative and technical expertise in delivering this project. The new website looks fantastic and provides us not only with a lead generation tool that supports the future growth of the business, but reflects our new brand guidelines and ongoing community initiatives in delivering much more than a business park. Throughout our 15 year relationship HMA have never let us down, they have the rare ability to just make life easier, they get our business and add value, we are always confident that they will deliver a highly professional result, on time and to budget”
The website was launched in June 2014 and we look forward to sharing more results with you soon.