HMA is delighted to announce the launch of a dynamic new-look website for Silverstone Park, owned by British commercial property company MEPC, to further showcase the business estate as a global destination for the high performance technology and motor sport industries.

The launch of coincided with a fresh brand identity and was revealed just ahead of a conference on Wednesday where MEPC unveiled a series of computer generated images, designed by HMA, of its vision before an audience of senior figures from the high performance engineering, automotive and motor sport sectors inside the Silverstone Circuit.

The website utilises Silverstone Park’s new visual identity and brand style to exploit the fantastic content generated by the marketing team and occupiers, and the user journey is designed to be informative, engaging and intuitive. The website is also fully responsive to provide an optimal viewing experience regardless of the device being used to view the site whilst maintaining functionality.

To attract high performance businesses, the website makes use of some of the emerging web trends available including HTML5 techniques such as Canvas and the latest JavaScript APIs to provide smooth transitions cross-platform. By using the latest web trends the site befits perfectly MEPC’s fast-moving, high-tech Silverstone Park project.

Roz Bird, Commercial Director at MEPC said: “Our new website provides the perfect platform to showcase the business estate as a global destination for engineering, innovation and business development and present our vision to the world. Not only does the website position Silverstone Park at the heart of the high-performance technology and motor sport cluster, it provides a fantastic lead generation and customer engagement tool. Thanks again HMA for all your hard work and effort, the website has exceeded our expectations and the feedback has been excellent.”

Nicola Tiffany, Client Services Director at HMA said: “We are immensely proud to have worked with MEPC for more than 15 years now and this project presents another exciting milestone for us both.”