HMA has recently launched a new responsive website for 3M’s Incognito hidden braces, building on their existing website presence to deliver a seamless user experience that is tailored according to the device it is being viewed on.

3M already had an existing website with a design, look and feel that they wanted to maintain. A key requirement was therefore to build on their existing online presence without changing the look and feel but to accommodate the growing number of people viewing the website on a mobile device.

In order to work responsively, the Incognito Dr Locator, a feature which enables visitors to locate an Incognito braces certified orthodontist in the UK or Ireland, was redesigned and logos were created to enable visitors to identify an orthodontist’s user status based on the number of Incognito braces treatments they have submitted.

Visit the new website here: