Congratulations to the winning team consisting of James Holt, Declan Bell, Ashley W-Smith, Eliot Brodowski and Joe Auckland who were chosen from 10 teams studying design at Leeds College of Art in a ‘Dragons Den’ style pitching process.After being set a challenging brief to create an identity for the conceptual high speed travel system ‘Hyperloop’, the winning team were judged to have created the most inspirational solution which would still meet real world objectives.

Rob Hill, HMA Chairman, together with brand experts from the region introduced the competition in order to inspire the next generation of designers and introduce them to the commercial world.

Once again a huge congratulations to all the winners we look forward to seeing more from them in the future.