We’re delighted that our wonderful client LifeArc has been nominated for a PRWeek Healthcare & Pharma Comms Award for a campaign HMA worked collaboratively with PR Agency Four Communications to deliver!

Last March as the pandemic was starting to evolve, medical research charity, LifeArc, launched a £10 million fund to support research and testing of therapeutics that could be rapidly deployed to help address COVID-19. The fund was available to researchers to fund trials of existing medicines, or those in late stages of development, to establish if these could be re-purposed to reduce the severity of COVID-19 and limit potential deaths from the infection.

HMA supported the campaign through PPC activity, targeting scientists and academics to raise awareness of this funding.

HMA has worked with LifeArc since 2018, supporting them with their PPC strategy to drive awareness of their research funding to potential stakeholders.

We wish LifeArc the best of luck for the inaugural virtual awards ceremony on 18th February! You can read more about the awards and why LifeArc was shortlisted here.