When you have products or services worth shouting about, you need to create a buzz and customer loyalty schemes help to do just that. As well as sparking an initial interest, customer loyalty schemes drive repeat business, build strong relationships, create brand advocates, heighten customer engagement, make customers feel valued and deliver competitive advantage.

Customer loyalty programs can work in many different sectors and this month’s infographic shows how they can provide a brilliant return on investment in the long term compared to other quick fix marketing initiatives.

Click here to view the infographic