Leading orthopaedic biomaterials manufacturer Ceramisys set HMA a challenge to make an impact at the highly regarded Berlin Eurospine 2016 event by setting a brief to produce its event collateral and stand for the five day exhibition.

In a highly competitive arena, Ceramisys needed to be certain that its unique product offering would stand out amongst the 150+ European exhibitors in order to drive enquiries to its stand.

The design approach utilised lab shot product photography and technical 3D illustration combined with modern clean design styles to complement the Ceramisys brand messaging and demonstrate the specialist properties of its ReproBone® products for spinal applications.

Leading on the project, Account Manager Hetty Key said “It was great to work with Ceramisys again on such an important brief, we thrive on this type of work. To make a creative impact in such competitive environment as the Eurospine Show is no easy task but by combining our in-house mixed media skillsets whilst working closely with the client we were able to produce high quality content to get Ceramisys noticed”.