Founded in 2006 in the USA, BioEden expanded into Europe just a year later. In 2014, BioEden launched the world’s first monthly payment plan to help reduce the cost of cell banking over time.

BioEden initially engaged HMA to deliver a multi-channel digital marketing strategy focussed on raising awareness of tooth cell banking and the services that BioEden offers.

HMA devised an inbound marketing strategy pushing content out through the website and social networks, supported by a pay-per-click advertising campaign targeted at both existing parents and those expecting children. Email workflows were also put in place to communicate regularly with those that choose to engage with BioEden.

Following on from the launch of this campaign, we were commissioned to redesign the BioEden website to cover the European, American and Mexican markets.

Leon Staff, European Business Manager at BioEden, said: “The team at HMA has become an extension of our sales and marketing department. They have taken time to understand our business, our customers and the scientific premise of the services we offer. Their strategic approach to our marketing activity, in conjunction with our new and improved website is delivering a qualified bank of leads that have a higher conversion potential.”

You can view the new BioEden website at