Google will implement its Adwords upgraded URLs change this Wednesday 1st July and if you’re not ready for the change, it’s time to take action!

From Wednesday 1st July, tracked ‘destination URLs’ will not exist in their current form and will be replaced with a ‘final URL field’ and a new field for tracking management will be created. With this change, they’ll be introducing a policy that requires the final URL field to contain the same domain as the landing page URL in their ads.

What does this mean?

If you’re using any kind of shortened URL tracking in your destination URLs, you’ll need to manually move your destination URLs to the new Upgraded URL fields.

For example, if your ad’s landing page is, your final URL field will need to contain

This week’s Google AdWords blog post covers all the information you need to know.

For HMA’s clients with PPC campaigns, you don’t need to take any further action as our PPC manager has already upgraded your accounts.

If you would like further support on upgrading your accounts, contact us.