The marketing team at Norwich Research Park were keen to promote the world-leading expertise, research capability, facilities and location to a local, national and international audience. The website had always been the primary vehicle for information of this nature but HMA identified a requirement to create something that inspired people to visit either the website or the park itself to find out more.
Norwich Research Park Film
A film production featuring animation to showcase Norwich Research Park as a world-leading location for research, innovation and business
The Brief
The Approach
HMA proposed to create a dynamic short film to promote Norwich Research Park locally, nationally and internationally. The film was intended to be used in a number of ways and for multiple audiences including for use in presentations, online, on social media and at events.
The purpose of the film was to communicate Norwich Research Park’s brand values and draw upon the research themes of Food, Health, Life and Environment, connecting people, workspace and the future development.
We believed that a film would help avoid some of the detail that other marketing materials would require and it could start to create a vocabulary which would feed through into the brand tone and voice for Norwich Research Park providing effective positioning message that is capable of driving future integrated communication and marketing strategies.
The Production
Following the creation and agreement of a storyboard and script, the film was shot with a crew of four people on a 2K Red camera over a 4 day period in Norwich.
The storyboard was used as a basis for the filming and HMA shot both interior and exterior footage around the large Research Park and in Norwich itself. To create the final video HMA used a combination of shot footage, stock footage and CGI work.
The Result
The film has been well received internally and externally with subtitled versions reaching as far as China in a bid to attract inward investment into the region.