METRC is a centre specialising in nanotechnology, science and engineering research and applying this to industry. The METRC team works with universities across the North of England and UK SMEs to help industry develop new innovative products and processes.

METRC had a pressing need to revamp its brand and produce both online and offline marketing material to reflect a new phase of funding for its activities – in particular since the team was holding a launch event for a new funding call in a few months after HMA was appointed.