The customer communications team at Nottingham-based Novozymes Biopharma were looking to produce a range of 3D biomedical animations and illustrations to help explain how their new recombinant abumin product worked.
Novozymes Albufuse Animation
Illustration & animation for Novozymes Biopharma, world-leader in the supply of recombinant products and technologies for healthcare and life sciences
The research and product development groups at Novozymes are making fast-paced and award winning developments with their flexible albumin fusion technology. The technology allows the managed delivery of biologic and chemical drugs using the natural properties of albumin and how it is regulated in the body.
To engage Novozymes’ customers and explain the underlying mechanisms, the team wanted to translate this exciting progress into visual representations for marketing material.
HMA’s 3D team researched the background behind the science, which enabled us to put forward suggestions as to our approach to the illustrations and animations. Then in discussion with Novozymes, we refined the ideas and produced initial outline illustrations and animation storyboards.
In each case we used accurate molecular representations of albumin and its bound drugs. Following production of every 1-2 minutes of animation, we sought a review of progress to ensure we were achieving the desired result. We also helped to identify a suitable music track and record the voice-over and sync the two to the animation.
The illustrations and animations are now being used in brochures, presentations, at international conferences, on the corporate website and YouTube channel with over 800 views.