Insights

Blog
Measuring Effectiveness

Measuring Effectiveness

05 October 2019

When it comes to measuring effectiveness of a digital project or campaign, developing an efficient data capture, analysis, and reporting strategy requires early planning and focused discussion.

Read More
Blog
Channel Attribution for Google Analytics Data

Channel Attribution for Google Analytics Data

29 April 2019

One of the biggest challenges in digital marketing is determining the contribution of each of your marketing efforts to a successful campaign - here we explain how you can evidence this.

Read More
Blog
Attending CBC Conference 2019: Behaviour Change for Health: Digital and other Innovative Methods

Attending CBC Conference 2019: Behaviour Change for Health: Digital and other Innovative Methods

16 April 2019

Traditionally the CBC Conference has appealed to academics to share their latest work with their peers, but now, in its 5th year, the conference has an equal split between industry and academia.

Read More
Blog
How Can I Get the Most out of Google Analytics?

How Can I Get the Most out of Google Analytics?

05 December 2018

If you’re interested in monitoring the performance of your website, Google Analytics is the go-to solution. It can be used in a simple or complex way to provide deep levels of insight and inform your business decisions. But how can you truly get the most out of it?

Read More
Blog
5 tips to help you plan your rebrand

5 tips to help you plan your rebrand

21 April 2017

HMA has worked on many rebrand projects and seen some amazing cultural, visual and performance-related transformations as a result. We also recently experienced this process first hand on the run up to the recent launch of HMA’s new visual identity and we wanted to take this opportunity to reflect and provide you with some practical tips on how to manage the rebrand process internally to help you come out of the other side with a visual identity you can be proud of.

Read More
Blog
WEBINAR RECORDING: Supporting lasting positive behaviour change with The big life group

WEBINAR RECORDING: Supporting lasting positive behaviour change with The big life group

05 April 2017

Last week we hosted the second in our series of #digitalhealth webinars and we were delighted to be joined by George Wright (Communications Manager) and Cazz Ward (Assistant Director – ICT and Digital) from The Big Life Group.

Read More
Blog
The whole-life consideration of an app

The whole-life consideration of an app

09 February 2017

We know that any good app project needs a strong conceptual foundation, an evidence-based design and a robust technology stack but it will also need a budget so where do you start?

Read More
Blog
WEBINAR RECORDING: App development with NHS Blood and Transplant

WEBINAR RECORDING: App development with NHS Blood and Transplant

02 February 2017

This week we hosted the first in our series of #digitalhealth webinars and we were delighted to be joined by Aman Dhesi from the Patient Blood Management team at NHS Blood and Transplant. View the recording.

Read More
Blog
Four Digital Marketing Trends from 2016 that will affect how we work in 2017

Four Digital Marketing Trends from 2016 that will affect how we work in 2017

03 January 2017

Ferris Bueller once said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Okay - no-one should take advice from a 1980’s film character, but I think you should always take a look back before stepping forward. With this in mind let’s take a look at four digital trends that emerged in 2016 and how they will affect how we work in 2017.

Read More
Blog
Digital transformation: Taking your professional membership model online

Digital transformation: Taking your professional membership model online

30 August 2016

Do you run a membership organisation? Here we look at the benefits and points to consider in moving to a fully integrated digital platform.

Read More
Blog
Co-Design: Starting with the problem, not the solution

Co-Design: Starting with the problem, not the solution

05 August 2016

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

Read More