When it comes to measuring effectiveness of a digital project or campaign, developing an efficient data capture, analysis, and reporting strategy requires early planning and focused discussion.

One of the biggest challenges in digital marketing is determining the contribution of each of your marketing efforts to a successful campaign - here we explain how you can evidence this.

Traditionally the CBC Conference has appealed to academics to share their latest work with their peers, but now, in its 5th year, the conference has an equal split between industry and academia.

If you’re interested in monitoring the performance of your website, Google Analytics is the go-to solution. It can be used in a simple or complex way to provide deep levels of insight and inform your business decisions. But how can you truly get the most out of it?

HMA has worked on many rebrand projects and seen some amazing cultural, visual and performance-related transformations as a result. We also recently experienced this process first hand on the run up to the recent launch of HMA’s new visual identity and we wanted to take this opportunity to reflect and provide you with some practical tips on how to manage the rebrand process internally to help you come out of the other side with a visual identity you can be proud of.

Last week we hosted the second in our series of #digitalhealth webinars and we were delighted to be joined by George Wright (Communications Manager) and Cazz Ward (Assistant Director – ICT and Digital) from The Big Life Group.

We know that any good app project needs a strong conceptual foundation, an evidence-based design and a robust technology stack but it will also need a budget so where do you start?

This week we hosted the first in our series of #digitalhealth webinars and we were delighted to be joined by Aman Dhesi from the Patient Blood Management team at NHS Blood and Transplant. View the recording.

Ferris Bueller once said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Okay - no-one should take advice from a 1980’s film character, but I think you should always take a look back before stepping forward. With this in mind let’s take a look at four digital trends that emerged in 2016 and how they will affect how we work in 2017.

Do you run a membership organisation? Here we look at the benefits and points to consider in moving to a fully integrated digital platform.

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.