2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?

Recently Emma (HMA’s Client Services Director) and I attended the third Digital Health and Wellbeing Ecosystem event organised by the Yorkshire and Humber Academic Health and Science Network (AHSN).

If you’re a regular LinkedIn user you may have received an email recently advising you to reset your password if you didn’t it’s important for you to do this as soon as you can read, on to find out why.

As somebody who was has never been further north than our lovely offices in Barnsley I had no idea on what to expect from my trip to Dock 29 for Glug Leeds #5 –Revelations. It could have taken place in a lecture hall, or a converted office space with bright boring white strip lighting. Instead I was greeted by a beautiful open space that oozed style – and booze. This space quickly filled up with industry professionals, and it was clear the Glug isn’t just another lecture – it’s something a whole lot more.

HMA were at the Annual Leeds Digital Festival 2016 recently here's what what Charlie our Intern found

It’s been a few weeks now since Mobilegeddon – the term used to describe the latest Google mobile friendly update. As the dust settles we have been looking at the impacts of the changes and how it will affect our clients moving forward.

As of the 10th June 2014, Nominet, the non-profit company that manages UK web addresses, launched .uk domains, making it possible for anyone with an existing .co.uk domain name to claim first right to the equivalent .uk domain.

We all love an end-of-year round up, but what we love even more is looking to the New Year! 2015 is going to be an exciting time for Digital Marketing, here are 3 predicted trends that we’re excited about in the office:.