When it comes to measuring effectiveness of a digital project or campaign, developing an efficient data capture, analysis, and reporting strategy requires early planning and focused discussion.

One of the biggest challenges in digital marketing is determining the contribution of each of your marketing efforts to a successful campaign - here we explain how you can evidence this.

With the growing number of emails being viewed on mobile and tablets, creating a seamless experience across multiple platforms can seem like a daunting task. However, responsive email design is a solution that many HMA clients are adopting to deliver consistent high quality to their customers.