We all love an end-of-year round up, but what we love even more is looking to the New Year!
2015 is going to be an exciting time for Digital Marketing, here are 3 predicted trends that we’re excited about in the office:
- 2015 will be the year of HUMAN for digital marketers. Gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we’ll begin to see more marketers incorporate human-speak into their messaging – videos, pictures, humour, and human! – DJ Waldow – Digital Marketing Evangelist, Marketo
- There will be a growing focus on Internal Communications. Companies will be focused on internal communications as a marketing asset. They will look at it as a key challenge and opportunity to create brand ambassadors and make sure that employees and vendors understand and live “the brand,” as well as the vision and strategy of the company – Avid Dan for Forbes
- We’ll stop thinking of digital as separate to marketing: Digital now accounts for over half the media spend in the UK. I think that 2015 will be the year that the industry prepares itself to stop talking about it as something special and start using it with an imagination and scale that we haven’t seen before – Lisa Thomas, CEO, M&C Saatchi Group
We hope you have a merry Christmas and a happy new year! We’ll be back in the office from 2nd January.