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WEBINAR RECORDING: App development with NHS Blood and Transplant

WEBINAR RECORDING: App development with NHS Blood and Transplant

02 February 2017

This week we hosted the first in our series of #digitalhealth webinars and we were delighted to be joined by Aman Dhesi from the Patient Blood Management team at NHS Blood and Transplant. View the recording.

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Four Digital Marketing Trends from 2016 that will affect how we work in 2017

Four Digital Marketing Trends from 2016 that will affect how we work in 2017

03 January 2017

Ferris Bueller once said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Okay - no-one should take advice from a 1980’s film character, but I think you should always take a look back before stepping forward. With this in mind let’s take a look at four digital trends that emerged in 2016 and how they will affect how we work in 2017.

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Internationalisation - Launching your website onto the global stage

Internationalisation - Launching your website onto the global stage

13 December 2016

With the ever-evolving infrastructure and procurement process within the NHS and the release of reports like the Carter Review (2015), it’s not surprising that healthcare organisations in the UK are looking to improve export strategies and break into new or expand within existing foreign markets to provide a more sustainable level of income.

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Good design still begins on the sketchbook – Design sprint workshop at Thinking Digital

Good design still begins on the sketchbook – Design sprint workshop at Thinking Digital

18 October 2016

‘Everything starts with a sketch’. This has always been my philosophy when it comes to design, and it was nice to get some sort of validation on that at the recent BBC design sprint workshop which was part of the Thinking Digital Conference in Manchester last week.

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Stepping outside the office to Thinking Digital

Stepping outside the office to Thinking Digital

12 October 2016

In a bid to immerse myself in the worlds of HMA’s clients, I find myself attending a lot of digital health events but I’ve recently been making an extra effort to keep abreast of the digital landscape outside of the Health, Science & Technology sectors we operate in order to seek inspiration and not become too insular.

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The commercial benefits of online CPD resources for healthcare professionals

The commercial benefits of online CPD resources for healthcare professionals

22 September 2016

In this blog post, we take a look at the benefits of providing online CPD to healthcare professionals and we’ve also included some top tips if you’re looking to embark on an online CPD project within your organisation.

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Digital transformation: Taking your professional membership model online

Digital transformation: Taking your professional membership model online

30 August 2016

Do you run a membership organisation? Here we look at the benefits and points to consider in moving to a fully integrated digital platform.

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What is HTTPS? And why you should care

What is HTTPS? And why you should care

24 August 2016

If you own or run a website It’s important to understand that the internet is more than just the pages and sites you visit, and the funny cat videos you watch.

Buzzing away behind the scenes is a complex network of traffic, being swapped between your local network, your ISP and, ultimately, the internet backbone, which is a brutishly powerful network of supercomputers and routing systems.

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Co-Design: Starting with the problem, not the solution

Co-Design: Starting with the problem, not the solution

05 August 2016

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

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Five things you need to know about Google Expanded Text Ads

Five things you need to know about Google Expanded Text Ads

04 August 2016

2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

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Communicating and engaging with healthcare professionals

Communicating and engaging with healthcare professionals

01 August 2016

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

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Digital engagement in a healthcare world

Digital engagement in a healthcare world

21 July 2016

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?

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