This week, HMA attended the 3rd annual BioCap conference, hosted by Bionow and the only specialist life science investment and showcase conference in the North of England aimed at highlighting the wealth of life science investment opportunities.

A few years ago, HMA spotted an opportunity to apply their capability in digital development to challenges in the healthcare sector, particularly for the growing elderly population. As people are living longer, often with one or more long-term conditions, healthcare costs are rising unsustainably and new technology-based digital healthcare solutions could provide one of the answers to support people in self-managing their health and in living more independently.

Following on from our successful Social Media and Apps workshop, we are delighted to be involved in an afternoon session at the 3rd annual BioCap conference, taking place on the 29th September at the Hilton Hotel, Deansgate, Manchester.

Whatever trends come and go in marketing, I always understood that Marketing was about putting the market (i.e. the customer) at the heart of an organisation. That the quickest route to success was fulfilling customer need. A simple process of keeping in touch through research or direct feedback was enough.

At first, when I read the title of this story I was confused; social media is louder than it’s ever been – with voices being heard on lots of different topics, communities built on popular/unpopular opinions, and social media “storms” brewing constantly. So what is this article about?

Earlier in August, members of HMA attended Hey! a regular event organised by Josh Nesbitt of Stac (http://wearestac.com) , a Leeds-based consultancy specialising in software engineering.

Following last year's success and to mark the return of the new GBBO TV series, the Great HMA Bake Off returned to the office this August. We're currently into week 2 and so far it's all been pretty tame with no #bingate scandals.

With 140 days to go, you’re probably thinking about jetting off on your summer holiday rather than planning for Christmas. However, the festive season is a huge opportunity for many brands but also a time when customers are bombarded with innovative campaigns and promotions, therefore, if you want to stand out from the crowd, it’s time to get in the festive spirit and start planning your strategy now.

With mobile internet usage expected to overtake desktop by 2015, 47% of emails now being viewed on a mobile device, and the average person now checking their phone 150 times a day, the benefits of responsive design are clear.

The team at HMA share some of their most memorable highlights from what was described by Tour de France Race Director Christian Prudhomme as the ‘Grandest’ of Grand Departs in its 111-year history.

From the 13th June 2014, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 comes into force and if you supply goods, services and/or digital content to consumers online then read on and these new regulations will affect you.

With the growing number of emails being viewed on mobile and tablets, creating a seamless experience across multiple platforms can seem like a daunting task. However, responsive email design is a solution that many HMA clients are adopting to deliver consistent high quality to their customers.