For most businesses, a highly visible presence online is increasingly important and investing in the right SEO techniques can go a long way towards achieving this. To implement a successful SEO strategy and improve the visibility of your business, we’ve put together our top tips on how any business, large or small should be considering SEO in everything they do online.

Google Adwords enables business to reach out to new customers as they search and browse the web, provides immediate visibility, is flexible for any budget, and delivers in depth analytics for optimising campaign performance. To get the most out of Adwords, HMA's Senior Marketing Manager Fiona Higgins shares her top ten tips...

Remarketing is an extremely effective tool to stay engaged with visitors after they leave your website and enables you to deliver targeted adverts to draw them back and improve your conversion rate.

With news announced on Monday about the so-called ‘HeartBleed’ bug, we want to update you on how this bug may affect you and clarify the actions HMA is taking to protect our clients.

Currently, the Twitter targeting system lets you target Twitter users based on interests, gender, geography, device and keywords; but recently, Twitter has introduced Tailored Audience Advertising.

When you have products or services worth shouting about, you need to create a buzz and customer loyalty schemes help to do just that. As well as sparking an initial interest, customer loyalty schemes drive repeat business, build strong relationships, create brand advocates, heighten customer engagement, make customers feel valued and deliver competitive advantage.

Video allows you to connect with customers in a variety of ways not just on your website; it’s a fantastic inbound marketing tool for sharing on social media channels, raising brand awareness and growing your client base. This month, HMA's video specialist Richard Stickland shares his top ten tips for video production.

Twitter has recently started experimenting a new look that is being compared to Facebook’s timeline, the Google+ stream, as well as similar websites and applications including Facebook’s ‘Paper’.

Last Wednesday, HMA attended the inaugural BioSynergy conference. Co-hosted by Bionow and Science City York and in partnership with Fera, the one day conference brought together businesses, academia and experts in the life sciences community to network and inspire further growth within the industry.

An interesting article was posted last week on Social Media Today highlighting social media statistics for 2014. We liked it so much that we created an infographic!

This month, HMA’s Head of Design Matt Pearce shares his top ten tips for design.

Last week, HMA took part in a personal branding workshop, held by Keith Evans, Managing Director at CidaCo. The workshop explored how to create a strong personal brand and throughout the day, we looked at our personal philosophy, values, strengths and beliefs.