At HMA we’re building an Open Innovation approach to our collaborative partnerships. To date these have particularly focused on our digital healthcare activities and our collaborations with the Centre for Assistive Technology and Connected Healthcare (CATCH) at the University of Sheffield and a global telehealthcare company.

Another great event from Hey! This edition was an education special, sponsored by Work in Web and instead of the interview-style format, this event was held as two lectures with Q&As, from two leading educators from MMU and University of Ulster.

This month, we’re excited to bring you the first in the series of our digital marketing vlog! Our first episode focuses on social media where HMA’s Account Executive and Social Media guru Joyce Cowles shares her views on what’s hot for 2015 and the top trends to look out for.

If you need to brush up on your paid search marketing knowledge, or need to communicate top level information and business benefits to a manager or colleague, our handy infographic will help.

Do you have a LinkedIn action plan? LinkedIn is a powerful tool for building profiles and making connections – a tool for any business professional of any age. We’ve been running a series of LinkedIn workshops for professionals, to help them understand the successes and pitfalls. Here are some of our top tips for getting the best from LinkedIn.

As of the 10th June 2014, Nominet, the non-profit company that manages UK web addresses, launched .uk domains, making it possible for anyone with an existing .co.uk domain name to claim first right to the equivalent .uk domain.

We all love an end-of-year round up, but what we love even more is looking to the New Year! 2015 is going to be an exciting time for Digital Marketing, here are 3 predicted trends that we’re excited about in the office:.

Podcasts are back! With iTunes reaching 1 billion subscriptions to podcasts throughout this year; it’s fair to say Cochrane (Todd Cochrane, chief executive of RawVoice) is right when he says “it’s sort of a renaissance. Podcasts are in vogue”.

Last Wednesday, HMA hosted a tailored LinkedIn workshop for MEPC Wellington Place. Delivered by HMA's Account Executive Joyce Cowles and Senior Account Manager Eliot Damon, the fun and interactive workshop offered 30 businesses practical advice on leveraging LinkedIn to improve visibility, generate connections and gain a better position in search results.

Search engine optimisation (SEO) is a complex subject but if you manage a website, its something you should learn. But with so much information out there, SEO can seem overwhelming and confusing. To make things a little easier, we've put together an infographic on the basic principles of SEO, how it works and most importantly, how it benefits your business.

Since the outcome of the Scottish vote, northern cities have been stating their claim to greater devolved powers from central government. The creative and tech sector, including digital technologies, is an area where several cities have strong activity - amongst them Manchester, Leeds and Sheffield.

Updated regularly, this rolling blog post brings you Joyce's top tips for social media.