It’s that time of year again as the HMA fantasy football league kicks off this Saturday alongside the start of football’s Premier League.

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

HMA have plenty to shout about after winning work to redesign and rebuild the Community Links website.

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?

Recently Emma (HMA’s Client Services Director) and I attended the third Digital Health and Wellbeing Ecosystem event organised by the Yorkshire and Humber Academic Health and Science Network (AHSN).

HMA is delighted to announce the appointment of Gregg Senior as Technical Director in a bid to drive future business performance through the strategic use of technology.

How will the Internet of Things and digital technology affect Elderly care? In this blog post we look at recent developments and how the future looks.