Insights

News
Leeds and York Partnership NHS Foundation Trust choose HMA

Leeds and York Partnership NHS Foundation Trust choose HMA

12 August 2016

HMA is thrilled to have recently won a competitive tender process to reimagine the online offering for Leeds and York Partnership NHS Foundation Trust (LYPFT) with the delivery of a new website.

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News
Troops of Doom or Bored by Christmas, Who will take this season’s HMA Fantasy Football title?

Troops of Doom or Bored by Christmas, Who will take this season’s HMA Fantasy Football title?

11 August 2016

It’s that time of year again as the HMA fantasy football league kicks off this Saturday alongside the start of football’s Premier League.

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Blog
Co-Design: Starting with the problem, not the solution

Co-Design: Starting with the problem, not the solution

05 August 2016

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

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Blog
Five things you need to know about Google Expanded Text Ads

Five things you need to know about Google Expanded Text Ads

04 August 2016

2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

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Blog
Communicating and engaging with healthcare professionals

Communicating and engaging with healthcare professionals

01 August 2016

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

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News
Helping to inspire change with Community Links

Helping to inspire change with Community Links

22 July 2016

HMA have plenty to shout about after winning work to redesign and rebuild the Community Links website.

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Blog
Digital engagement in a healthcare world

Digital engagement in a healthcare world

21 July 2016

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?

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Blog
Demystifying Sustainability and Transformation Plans

Demystifying Sustainability and Transformation Plans

15 July 2016

Recently Emma (HMA’s Client Services Director) and I attended the third Digital Health and Wellbeing Ecosystem event organised by the Yorkshire and Humber Academic Health and Science Network (AHSN).

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Twitter

Universities in the UK are trialling an #app as part of a £2m government project to track student #wellbeing, in an attempt to combat rising dissatisfaction and #mentalhealth issues on campus: https://t.co/4vH9rDkY1m via @FT

News
HMA appoint Gregg Senior as Technical Director

HMA appoint Gregg Senior as Technical Director

11 July 2016

HMA is delighted to announce the appointment of Gregg Senior as Technical Director in a bid to drive future business performance through the strategic use of technology.

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