Insights

News
Troops of Doom or Bored by Christmas, Who will take this season’s HMA Fantasy Football title?

Troops of Doom or Bored by Christmas, Who will take this season’s HMA Fantasy Football title?

11 August 2016

It’s that time of year again as the HMA fantasy football league kicks off this Saturday alongside the start of football’s Premier League.

Read More
Blog
Co-Design: Starting with the problem, not the solution

Co-Design: Starting with the problem, not the solution

05 August 2016

Co-creation or co-design is the buzz word at the moment, and I believe it’s a valuable one – I found an article recently which defined the co-design process as ‘group therapy to bridge the client-user gap’ which resonated with me and the experiences we have had in this area.

Read More
Blog
Five things you need to know about Google Expanded Text Ads

Five things you need to know about Google Expanded Text Ads

04 August 2016

2016 seems to be the year of AdWords for Google as Expanded Text Ads were rolled out last week.

Read More
Blog
Communicating and engaging with healthcare professionals

Communicating and engaging with healthcare professionals

01 August 2016

Whether you’re in the pharmaceutical, medical device or biotech industry, engaging with healthcare professionals should be seen an essential part of your business strategy.
In this blog post, we explore some of the digital channels available to engage with healthcare professionals and a few tips on how to get started.

Read More
News
Helping to inspire change with Community Links

Helping to inspire change with Community Links

22 July 2016

HMA have plenty to shout about after winning work to redesign and rebuild the Community Links website.

Read More

Twitter

Congratulations @DocAbode @tazaldawoud @JohnCain01 @JohnPyleWork 👏🏼👏🏼👏🏼 https://t.co/UMKhSLBnSq

Blog
Digital engagement in a healthcare world

Digital engagement in a healthcare world

21 July 2016

In the world of digital marketing, the term ‘engagement’ is often overused and under defined. So why should we focus digital activity on encouraging engagement and what business benefits does this bring?

Read More
Blog
Demystifying Sustainability and Transformation Plans

Demystifying Sustainability and Transformation Plans

15 July 2016

Recently Emma (HMA’s Client Services Director) and I attended the third Digital Health and Wellbeing Ecosystem event organised by the Yorkshire and Humber Academic Health and Science Network (AHSN).

Read More
News
HMA appoint Gregg Senior as Technical Director

HMA appoint Gregg Senior as Technical Director

11 July 2016

HMA is delighted to announce the appointment of Gregg Senior as Technical Director in a bid to drive future business performance through the strategic use of technology.

Read More
Blog
The Internet of Things and Connected Elderly care

The Internet of Things and Connected Elderly care

14 June 2016

How will the Internet of Things and digital technology affect Elderly care? In this blog post we look at recent developments and how the future looks.

Read More