Following our recent blog post on ‘Planning an Effective Rebrand’, I thought it would be useful to delve under the creative hood and provide insight into the creative process we took to develop the new HMA brand identity.

HMA has worked on many rebrand projects and seen some amazing cultural, visual and performance-related transformations as a result. We also recently experienced this process first hand on the run up to the recent launch of HMA’s new visual identity and we wanted to take this opportunity to reflect and provide you with some practical tips on how to manage the rebrand process internally to help you come out of the other side with a visual identity you can be proud of.

Last week we hosted the second in our series of #digitalhealth webinars and we were delighted to be joined by George Wright (Communications Manager) and Cazz Ward (Assistant Director – ICT and Digital) from The Big Life Group.

Join us for the next in our series of free webinars on a subject we’re passionate about – co-creating digital health solutions for citizens, patients and healthcare professionals.

We’re delighted to announce we’ve made the shortlist at the Medilink Yorkshire & Humber Healthcare Business Awards 2017.

We know that any good app project needs a strong conceptual foundation, an evidence-based design and a robust technology stack but it will also need a budget so where do you start?

This week we hosted the first in our series of #digitalhealth webinars and we were delighted to be joined by Aman Dhesi from the Patient Blood Management team at NHS Blood and Transplant. View the recording.

Last week HMA joined over 40 other exhibitors at the Royal Armouries in Leeds for the Yorkshire and Humber Academic Health Science Network (AHSN) Innovation, Improvement & Impact Conference and Expo.

HMA’s managing director Nicola Tiffany had the opportunity to go back to school on the 24th January when she was asked to interview the next generation of talent at Netherwood Advanced Learning Centre in Barnsley.