This week, HMA attended the 3rd annual BioCap conference, hosted by Bionow and the only specialist life science investment and showcase conference in the North of England aimed at highlighting the wealth of life science investment opportunities.

A few years ago, HMA spotted an opportunity to apply their capability in digital development to challenges in the healthcare sector, particularly for the growing elderly population. As people are living longer, often with one or more long-term conditions, healthcare costs are rising unsustainably and new technology-based digital healthcare solutions could provide one of the answers to support people in self-managing their health and in living more independently.

HMA and CATCH win Innovation in Healthcare Award

HMA Digital Marketing and the University of Sheffield’s Centre for Assistive Technology and Connected Healthcare (CATCH) has won the Innovation in Healthcare category at the University of Sheffield Enterprise, Innovation and Impact awards.

Following on from our successful Social Media and Apps workshop, we are delighted to be involved in an afternoon session at the 3rd annual BioCap conference, taking place on the 29th September at the Hilton Hotel, Deansgate, Manchester.

Whatever trends come and go in marketing, I always understood that Marketing was about putting the market (i.e. the customer) at the heart of an organisation. That the quickest route to success was fulfilling customer need. A simple process of keeping in touch through research or direct feedback was enough.

At first, when I read the title of this story I was confused; social media is louder than it’s ever been – with voices being heard on lots of different topics, communities built on popular/unpopular opinions, and social media “storms” brewing constantly. So what is this article about?

Earlier in August, members of HMA attended Hey! a regular event organised by Josh Nesbitt of Stac (http://wearestac.com) , a Leeds-based consultancy specialising in software engineering.

Following last year's success and to mark the return of the new GBBO TV series, the Great HMA Bake Off returned to the office this August. We're currently into week 2 and so far it's all been pretty tame with no #bingate scandals.

Silverstone Park, managed by British commercial property company MEPC, lies at the heart of a world-leading cluster of high-performance technology and motorsport businesses. Its vision is to become a global destination for a diverse range of businesses with shared aspirations and values, who through their passion and determination, innovate, engineer and perform at the highest levels.