Insights

Blog
HMA guide to responsive email design

HMA guide to responsive email design

30 May 2014

With the growing number of emails being viewed on mobile and tablets, creating a seamless experience across multiple platforms can seem like a daunting task. However, responsive email design is a solution that many HMA clients are adopting to deliver consistent high quality to their customers.

Read More
Blog
What is SEO and how can it improve visibility?

What is SEO and how can it improve visibility?

28 May 2014

For most businesses, a highly visible presence online is increasingly important and investing in the right SEO techniques can go a long way towards achieving this. To implement a successful SEO strategy and improve the visibility of your business, we’ve put together our top tips on how any business, large or small should be considering SEO in everything they do online.

Read More
Blog
Top ten tips for Google Adwords

Top ten tips for Google Adwords

16 April 2014

Google Adwords enables business to reach out to new customers as they search and browse the web, provides immediate visibility, is flexible for any budget, and delivers in depth analytics for optimising campaign performance. To get the most out of Adwords, HMA's Senior Marketing Manager Fiona Higgins shares her top ten tips...

Read More
Blog
How to improve conversions through remarketing

How to improve conversions through remarketing

14 April 2014

Remarketing is an extremely effective tool to stay engaged with visitors after they leave your website and enables you to deliver targeted adverts to draw them back and improve your conversion rate.

Read More
Blog
HeartBleed: what is it and does it affect me?

HeartBleed: what is it and does it affect me?

11 April 2014

With news announced on Monday about the so-called ‘HeartBleed’ bug, we want to update you on how this bug may affect you and clarify the actions HMA is taking to protect our clients.

Read More

Twitter

We have loved working with @wearemHabitat and Volition on the digital improvements for the #Mindwell website. Click the post below for more information on the #MindWellRefresh launch event which will showcase the new site features ⬇️ #DigitalDesign #WebsiteDesign https://t.co/G1RVTavhL5

Blog
How to promote the right ads, to the right people – Twitter’s Retargeting Advertising

How to promote the right ads, to the right people – Twitter’s Retargeting Advertising

10 April 2014

Currently, the Twitter targeting system lets you target Twitter users based on interests, gender, geography, device and keywords; but recently, Twitter has introduced Tailored Audience Advertising.

Read More
News
Incognito goes responsive

Incognito goes responsive

28 March 2014

HMA has recently launched a new responsive website for 3M’s Incognito hidden braces, building on their existing website presence to deliver a seamless user experience that is tailored according to the device it is being viewed on.

Read More
Blog
Loyalty schemes - treat your customers like VIP’s

Loyalty schemes - treat your customers like VIP’s

28 March 2014

When you have products or services worth shouting about, you need to create a buzz and customer loyalty schemes help to do just that. As well as sparking an initial interest, customer loyalty schemes drive repeat business, build strong relationships, create brand advocates, heighten customer engagement, make customers feel valued and deliver competitive advantage.

Read More

Twitter

In context of Covid-19, many brands have been forced to adjust their expectations of ROI. While some have been forced to ramp up their focus on short-term ROI, others have held their nerve & sustained their commitment to brand building: https://t.co/rMJbih452P via @Marketingweek

Blog
Top ten tips for video production

Top ten tips for video production

24 March 2014

Video allows you to connect with customers in a variety of ways not just on your website; it’s a fantastic inbound marketing tool for sharing on social media channels, raising brand awareness and growing your client base. This month, HMA's video specialist Richard Stickland shares his top ten tips for video production.

Read More