With the growing number of emails being viewed on mobile and tablets, creating a seamless experience across multiple platforms can seem like a daunting task. However, responsive email design is a solution that many HMA clients are adopting to deliver consistent high quality to their customers.

For most businesses, a highly visible presence online is increasingly important and investing in the right SEO techniques can go a long way towards achieving this. To implement a successful SEO strategy and improve the visibility of your business, we’ve put together our top tips on how any business, large or small should be considering SEO in everything they do online.

Google Adwords enables business to reach out to new customers as they search and browse the web, provides immediate visibility, is flexible for any budget, and delivers in depth analytics for optimising campaign performance. To get the most out of Adwords, HMA's Senior Marketing Manager Fiona Higgins shares her top ten tips...

Remarketing is an extremely effective tool to stay engaged with visitors after they leave your website and enables you to deliver targeted adverts to draw them back and improve your conversion rate.

With news announced on Monday about the so-called ‘HeartBleed’ bug, we want to update you on how this bug may affect you and clarify the actions HMA is taking to protect our clients.

Currently, the Twitter targeting system lets you target Twitter users based on interests, gender, geography, device and keywords; but recently, Twitter has introduced Tailored Audience Advertising.

HMA has recently launched a new responsive website for 3M’s Incognito hidden braces, building on their existing website presence to deliver a seamless user experience that is tailored according to the device it is being viewed on.

When you have products or services worth shouting about, you need to create a buzz and customer loyalty schemes help to do just that. As well as sparking an initial interest, customer loyalty schemes drive repeat business, build strong relationships, create brand advocates, heighten customer engagement, make customers feel valued and deliver competitive advantage.

Video allows you to connect with customers in a variety of ways not just on your website; it’s a fantastic inbound marketing tool for sharing on social media channels, raising brand awareness and growing your client base. This month, HMA's video specialist Richard Stickland shares his top ten tips for video production.